The Fitness Niche - When Rehab
is over, fitness programs can boost your practice's cash flow
...continue from page 1
Brewing Success
If you have not caught on in the concept of personalization, go buy a cup of
coffee. At the large specialty coffee chains, you can now modify or add a myriad
of things to what was once a simple cup of coffee. These stores reflect what
is happening in the marketing world. Mirror this technique and you will be well
on your way to success in all aspects of your practice. Sit down with new fitness
clients and find out why they joined your fitness program and how you can help
them achieve their goals. Set up regular reassessments and try to objectify their
results. Sounds like physical therapy, doesn't it?
In the fitness program I developed with David Crawley, ATC, and Elio Samame,
a personal trainer, we incorporated a number of different exercises to rate a
number of different exercises to round out a top-notch fitness program. We combine
isotonic and isokinetic exercises that build strength and tax the training, nutrition,
balance, core stabilization, and agility skills. We incorporate high-tech, computer
controlled exercise and agility training with traditional stability ball-and-foam
roller activities. Each program is customized to match the customer's ability,
effort, and goals.
Fun, Entertaining, and Effective
As we know, most new gym members do not keep up with regular attendance. They
start out with some knowledge and and good intensions but that quickly fades
into boredom and poor results. A typical gym member's poor results come from
a lack of knowledge and inconsistent attendance. The health clubs and gyms have
this figured out. They love a paying member who does not show or who pays an
additional $60 for private training. I suggest a different approach to separate
your practice from the gyms.
Create a stress-free, easy-to-use and energetic atmosphere in your fitness facility.
Your fitness customers need to hae a fun, entertaining, and effective experience.
Fun relates to the atmosphere. Is your staff friendly, helpful, conscientious?
Is your equipment available, easy to use, clean, and reliable? Do you offer a
diversity of exercises?
Entertaining can also mean challenging and attention getting. clients need to
be involved in their exercise program both mentally and physically. Most people
would prefer to sit at home and watch TV, so it is up to you to keep clients
moving from station to station and mix in easier exercises with more difficult
exercises (this will vary from customer to customer).
High technology can also help. We use computer controlled exercise equipment
tha works by having clients become part of a video game. They wear a belt that
has infrared sensors that track all movement (up/down, back/forward). All the
while, the client gets an exciting aerobic workout that provides real-time performance
feedback.
During any exercise, keep the customer focused on proper form and technique as
it relates to improving function and preventing injury. If you can do this while
keeping the program fun and entertaining, you are conquering one of the biggest
hurdles that prevents results - inconsistent attendance. There is no better advertising
than a customer who has received great results. 
page 1 | page 2 | page 3 | page 4 | page 5 | page 6 |
 |
 Email this page
to a friend
Further reading
Featured next to
Stephen Clark's article
is a spot light
on Pat Croce
A Niche Master
|
