The Fitness Niche - When Rehab is over, fitness programs can boost your practice's cash flow
...continue from page 1
Brewing Success
If you have not caught on in the concept of personalization, go buy a cup of coffee. At the large specialty coffee chains, you can now modify or add a myriad of things to what was once a
simple cup of coffee. These stores reflect what is happening in the marketing world. Mirror this technique and you will
be well on your way to success in all aspects of your practice.
Sit down with new fitness clients and find out why they joined your fitness program and how you can help them achieve their goals. Set
up regular reassessments and try to objectify their results. Sounds like physical therapy, doesn't it?
In the fitness program I developed with David Crawley, ATC, and Elio Samame, a personal trainer, we incorporated
a number of different exercises to rate a number of different exercises to round out a top-notch fitness program.
We combine isotonic and isokinetic exercises that build strength and tax the training, nutrition, balance, core stabilization,
and agility skills. We incorporate high-tech, computer controlled exercise and agility training with traditional stability ball-and-foam roller activities.
Each program is customized to match the customer's ability, effort, and goals.
Fun, Entertaining, and Effective
As we know, most new gym members do not keep up with regular attendance. They start out with some knowledge and and good intensions but
that quickly fades into boredom and poor results. A typical gym member's poor results come from a lack of knowledge and inconsistent attendance.
The health clubs and gyms have this figured out. They love a paying member who does not show or who pays an additional $60 for private training. I
suggest a different approach to separate your practice from the gyms.
Create a stress-free, easy-to-use and energetic atmosphere in your fitness facility. Your fitness customers need to hae a fun, entertaining,
and effective experience. Fun relates to the atmosphere. Is your staff friendly, helpful, conscientious?
Is your equipment available, easy to use, clean, and reliable? Do you offer a diversity of exercises?
Entertaining can also mean challenging and attention getting. clients need to be involved in their exercise program both mentally and physically.
Most people would prefer to sit at home and watch TV, so it is up to you to keep clients moving from station to station and mix in easier exercises with more difficult
exercises (this will vary from customer to customer).
High technology can also help. We use computer controlled exercise equipment tha works by having clients become part
of a video game. They wear a belt that has infrared sensors that track all movement (up/down, back/forward). All the while, the
client gets an exciting aerobic workout that provides real-time performance feedback.
During any exercise, keep the customer focused on proper form and technique as it relates to improving function and preventing injury.
If you can do this while keeping the program fun and entertaining, you are conquering one of the biggest hurdles that prevents results - inconsistent attendance. There
is no better advertising than a customer who has received great results.
page 1 | page 2 | page 3 | page 4 | page 5 | page 6
|
 |
 Email this page to a friend
Further reading
Featured next to
Stephen Clark's article
is a spot light on Pat Croce
A Niche Master
|
